Here are some examples of Landing pages I have created in the past couple of months. I enjoyed the creation process in making these pages and wanted to express a couple thoughts on the design process and what I was thinking when creating these images.

First, I wanted these landing pages to be Dribbble worthy. What do I mean by that? I feel the web design portfolios on Dribbble are top notch!! I often go onto Dribbble for design inspiration and look at landing pages and designer portfolios to see what is trending and what designs and figures are consistent with industry standards.

What I notice is that a Landing Page should have a clear singular message or theme. The reason for this is the threat of losing your customer or audience. The bounce rate of website is real and threatens the business because Google judges how Users (or humans) are seeing your site, how they feel about it is determined by how long they stay on the site. Having a bad landing can cause a quick drop off.

With the Plum StazOn Ink Pad Landing page theme shown at that top of the page, I am asking a human to pay attention to a singular product. Look at this one ink pad!! It is beautiful!

In this landing page design, StazOn on Trend in Carribbean Green is present with a color swatch and another inked in Cloudy Sky that is blended together with the green ink. I show here how green and grey can blend. This shows off a quality of this ink brand.

With this VersaColor landing page I wanted to show to contrast colors with an Illustrative flair. This Cardinal Red and Cyan color are two staple colors that would compliment any crafters collection.

To summarize, the way a designer or a business can create a strong web presence and produce results is to create a brand-relevant landing page that has a focus and singular message. With the examples above, it is clear that the company is a fun artsy company. Perhaps the tone or theme of your business or your client’s business is different but the focus is still an important features. Focus your audience and they will love you for it!