If you are a designer— even if you are a business owner do yourself a favor and follow The Futur on Instagram.
I saved this post (tap the little flag next to the image) and screen shot this image seen above to use as a resource for how to get to the heart of how to have a conversation with a developing brand. This could also be used for a struggling brand or someone who might want to clarify their target audience.

I love the fill-in-the-blank approach because it allows me to relax and focus on the real issues with the brand. Sometimes I feel designers have a lot of pressure to be geniuses and to have all the answers magically intuit into being but the discovery work in branding takes time and it is not something that should feel like a leap into the dark. Using the formula statement above can be a great exercise for honing in on what the brand is and what it is trying to achieve.

Try it for yourself!!